Competing Projects 2025
Brand e label design Valenti apicolturacarattere creativo
For the print production, we chose a textured and durable paper, capable of providing a unique tactile sensation, combining aesthetics and functionality. The graphic layout follows a precise and functional hierarchy, designed to ensure readability even for the smallest texts.
At the bottom of the label, an elaborate frieze catches the eye: it is an enlarged section of the hexagon used for the logo’s pictogram, symbolizing the bee house. This detail not only reinforces the visual identity but also simulates roofs, evoking the idea of a safe and familiar refuge for our bee friends. Additionally, these friezes are outlined on the margins, creating a sensory climax that envelops the entire label.