Competing Projects 2025
Vela PazzaD'Aroma Studio
“Crazy is that sail that stretches out without even an edge of wind. The sun warms her and the light encourages her. Two people stand under its shadow twirling on the sand. They are a stone’s throw from the sea. She refreshes them before departure. It gives them like a sip of future freedom.”
A project that pays attention to the environment and dialogues with people who are attentive to the impact of their behavior, while not giving up the pleasures of life. A hymn to leisure time, friends, summer and doing nothing. An original product, evoking pleasant-tasting sensations with the scent of summer.
The die-cut label, printed on Ipanema white x-dry self-adhesive paper, coupled with a transparent plp backing offers the consumer an unusual view of the marine world. The aim is to stimulate their attention by inviting them to discovery, leaving room for their imagination.
