Competing Projects 2025

Blanco Virgen ExtraBuenaventura

Blanco is a family business dedicated to agriculture since 1867. We proposed a complete change of image to reflect the quality of their premium extra virgin olive oils. We were inspired by Matisse and his “cut- outs” papers. We cut out from a map of their estate the selected plots for the 2022-2023 campaign and created a visual system that turns the brand into a blank canvas where the estate expresses itself each season.

The colored, cut-out stickers on Tintoretto Gesso Greaseproof FSC™ represent each selected plot from Fuente Alcaide estate, and they are the main feature on the bottles and packaging for the product itself, along with black screen-printed type on a white lacquered glass bottle.

Category
Packaging
Country
Spain
Papers
Fedrigoni Special Papers - Tintoretto Gesso 200 g/m2
Self-Adhesives
Tintoretto WS FSC™
Brand
Blanco Virgen Extra
Designer
Buenaventura
Printer/Converter
Ecoplast