Undo SIM card packagingGreat&Golden

UNDO is a first carbon neutral Belgian mobile virtual network operator with a mission to make people aware of the CO2 emissions of their smartphone use and help them reduce their ecological footprint.

Sustainable packaging played an important role, as the SIM card packaging is the only physical touch point, all other interactions are digital. The dielines for both the mailer and envelope are specially created, to achieve a distinctive look&feel. We used the principle of origami – folding in different directions, this way having a special opening moment. Two envelopes were created – one for the sim card, the outer serves as a mailer. Printed graphics emphasise the branding – only one colour print and bold graphics. We managed to select the exact brand coloured papers and use all 4 of them. We used the moment of doing – undoing – the specially created envelope has a tearing part pointing out the brand’s main idea. Once you tear it you cannot UNDO it… Or can you?