Competing Projects 2025
Frescobaldi TirrenaAuge Design
We got inspired by the morphology of the land, which became the focus of our storytelling. Thus, “between the sea and the land of Tuscany,” TIRRENA was born. A naming that refers not only to the Etruscans but also to Tirreno, the sea that washes the Tuscan coast. For the construction of the pack, we started from a blue color paste, which directly recalls the Tyrrhenian Sea. The product window is inspired by the real plots of wheat fields, with blind embossing lines that mimic the movement of the sea breeze over the fields. This design element creates a tactile and visual experience that reinforces the natural and authentic qualities of Tirrena pasta. To further enhance the premium quality of the product, we used a copper foil to recall the colour of Tuscan soil.
