Gil - Berzal, Bohemian Viticulture escaping conventionalism.TSMGO | The show must go on

Saul Gil-Berzal creates wines that reflect their natural origins through his Bohemian Viticulture concept. This approach unites all wines from his small winery, emphasizing authenticity.
The goal is to segment the wine range clearly, highlighting plot, location, and town. Packaging should reinforce brand values of spontaneity, simplicity, and minimal intervention, while conveying a premium feel and captivating consumers.
Bohemian Viticulture escapes conventionalism, returning to origins to create wines that transport us to their birthplace. The premium range includes Glorya and Alma Pura, honoring the vine grower’s mother. Recovecos represents hidden, magical corners where unique things happen. Graphic solutions include classic Burgundy labels for Glorya and Alma Pura, with cotton paper and gold stamping. Recovecos labels feature detailed illustrations of the Sierra de Cantabria. This project creates a strong, recognizable personality, unifying and distinguishing the brand.