Competing Projects 2025
BeanBANG Visual Identity and PackagingLowkeydesign
BeanBANG is a bean-to-bar chocolate brand that combines coffee and bakery, introducing imaginative and creative new taste experiences to everyone.
The packaging system of BeanBANG is divided into two main branches: chocolate and coffee beans. We chose paper with a dotted texture for packaging to emphasize the concept of ‘flavor factor collision’ in the brand. The texture expresses the brand’s persistence and pursuit of the product. Meanwhile, the combination of rough PP woven straps for decorative purposes with textured paper creates an unexpectedly and creative viusal preception.
Inspired by the concept of ‘Circular Collision,’ we have designed the molds for chocolate bars with raised circular patterns.