Spanish art and design director Juan Mantilla, has been obsessed with packaging since 2004, when working at Landor Milan doing corporate design projects, he was totally amazed about the freedom and the spaced out canvas packaging can be for a creative.
Coming from pioneering digital design at creative agencies in Spain like WYSIWYG and Icon Medialab back in 1993, it was a pleasure for Juan to switch back to work on the print world, doing branding and packaging.
Since then, all the clients and projects he’s had the opportunity to work with, mostly were related to packaging. Food and accessories packaging for a while, and then in 2009 Juan joined as
senior art director a small design firm in Milan, designing packaging for fragrances, optical, sunglasses and displays, mostly for Safilo, Luxottica and Mavive licensed brands.
The blurry line between cosmetics, skin care and fragrances design was what made him took the challenge to join KIKO on 2010, launching also a few cosmetics brands for the Percassi Group in Italy and globally. Nowadays, he still working as Global Head of Creative for KIKO Milano, in Italy.