Top Award is one of the most rewarding times in our already marvellous work and our enthusiasm is stirred all the more when entries begin to arrive.
For us, it is rather like harvest-time in a kitchen garden: after dedicating considerable effort to create special papers and cards, labels and adhesive films to meet the needs of customers, fashion and technology, every 18 months we see the results of work through the entire value chain come back to us: Top Award is the only one in the world that rewards graphic designers, printers and customers together for the best applications using Fedrigoni products.
And so authors, graphic designers, publishers, printers, fashion houses and packagers work with Fedrigoni raw materials, the performance capacities of machinery and the product to be contained, accompanied and presented to create quality artefacts. Love for work well done, be it a small book for private circulation or a carton for cosmetics, is the common denominator of all the entries we receive.
We clearly see attentive and intelligent use of resources. Smaller budgets in post-recession years stimulate the search for essential outlines and new approaches – often experimental in their blend of digital technologies and craftsmanship aspects – to achieve a refined form of simplicity. Limitations help sharpen ingenuity.
Whatever the reason why our clients use, print and fold paper to accompany ideas and products, needs as regards the material are always the same: beauty and originality, technical perfection, availability. We have always done our utmost to accompany our clients’ projects, especially in times of crisis when a mistake over materials can prove to be extremely expensive, and it is with immense satisfaction when we see the wonderful creations that graphic designers, printers and end users are capable of producing with Fedrigoni.