The market for Côtes de Provence wines is continuously changing. So it was important for Ravoire & Fils family-owned business to ensure that their MANON brand remained in touch with the latest trends. The packaging has been redesigned so as to position the wine as more attractive and innovative in the eyes of the consumers. MANON will feature a new packaging for its latest 2019 vintage, introducing a new graphic design for the labels.
To ensure a perfect fit with the new shape of the MANON bottle, the front label has been redesigned. In parallel, the colour of the bottle is adjusted to allow the pale pink colour of the Côtes de Provence wine to stand out. The olive tree and brand logo remain unchanged. Finally, a fine letterpress design reminiscent of olive tree leaves is introduced to subtly enhance the final result of the new label.