How to translate the wide range of home interior products of the world’s largest home fabric editor into some compelling brand & product experience? How can the brand core “Sensual Living” be translated with a print product?
Taking a journey – each year a different country – through its different regions, representing the different styles of living – and communicating this through different media – social, web, print, POS. In its a core: a stunning 120pages magazine – not, rather a kind of coffee table book staying in the living rooms and book shelves of the consumers – as well as a marketing instrument for the B2B-partners.
After the first edition, which took us to the North of Italy, with the second edition we find ourselves in the South-West of France: from Bordeaux´elegance via the Camargue´s naturality to the modernity of the Pyrenees.
The chosen papers here perfectly translate the sensuality of home textiles into a perfect brand experience – Bienvenue!