Jonathan Anderson, creative director of Loewe, has create his own delights garden with this collection of home scents.
From the first moment you look at the whole set of illustrations printed on the smoke-coloured corporate paper, you can sense the intention of the product: transmitting all that tranquillity, freshness, shade, serenity that botanic gardens have.
The natural, smooth and soft touch of the paper reinforce this idea, and reminds us of those precise and precious plant books.
The iconic big anagram and logo in shiny, black and embossed hot stamping, reinforce the taste for detail.
For us, this is a clear example of brand-packaging where all elements (shape, papel, decoration, communication, intention, branding, etc) manage to describe perfectly the product they content and create a great shopping experience.
We are very proud to be partners with Loewe for many years and very grateful to be able to present this project to Fedrigoni Top Award.