Garino – CASA DE VARZI – 100% Variable labels

Category

Label

Country

Uruguay

Paper Used

Ipanema White SH6020 CB80

Votes

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Description

In March 1920, two brothers from an immigrant Italian family established in Uruguay, set up a printing workshop in Montevideo. Their names were Guillermo and Americo Garino. Their business started out as an association with a brother in law and required all of Guillermo’s savings for his wedding. The wedding had to wait but thus started a company that is now 100 years old and is still owned and run by their grandchildren, honouring the family tradition and values.
Along the century, three family generations devoted their efforts to the development of the company which is today integrated in equal parts by business units dedicated to printing and digital services.
The printing side of the business evolved from producing almost exclusively carton caps for glass milk bottles to a Forms producer and Security Printing Workshop dedicated to bank checks and other security documents. Adapting to a market trend shifting from print to digital, Garino Gráfica incorporated labels for packaging in 1998 with two Nilpeter Flexo presses and its first Hp Indigo digital press in 2013.
Constant investment and dedicated talent management enabled a differentiated performance backed by product consistency and innovation. Garino’s high service level is valued by demanding customers from diverse industries, public and private, in Uruguay and neighbouring countries.

On our 100th anniversary, our customer, Bodegas Carrau trusted us with the task of redesigning their wine range, Casa de Varzi. The brand pays homage to Pablo Varzi, son of another Italian family and one of the pioneers in Uruguayan winery. Varzi built his cellars in Colón in 1887 and passed in 1920, as our company was born. Today his cellars are part of Bodegas Carrau.
This project was developed based on the customer’s need to communicate the young, expressive character of these wines. The result of this collaboration is this new label design which evokes in its exterior shape the outline of Varzi’s traditional house in old Villa Colón. Each individual watercolour background reflect the young, delicate character of these wines.
Variable design printed in Hp Indigo digital press on Arconvert Ipanema White paper, finished with gold hot stamping and silk screen.