ATELIER LUVIN – Champagne Maxime Toubart

Category

Label

Country

France

Paper Used

SAVILE ROW TWEED

Description

Creation of the identity and implementation of the visual communication of Champagne Maxime Toubart

Maxime TOUBART is the president of the CIVC (General Union of Champagne Winegrowers), he is also at the head of a vineyard. Together, we have started a redesign of the brand, visual communication, and the new packaging of the house.

Concept
Maxime Toubart lives in the middle of these vineyards. The location of these vines is highlighted by the Surmelin, a French river that links the Marne and Aisne rivers.

The design of the « MT » is spans this river and the triangle represents his house. The label is an exact map of his property.

The use of the SAVILE ROW TWEED is an affirmation of his gentleman farmer style. The \”style\” of champagne are determined by hot foil printing, and overprinted with PANTONE.

Materials produced
Label creation on arconvert SAVILE ROW TWEED and graphic charter on SAVILE ROW TWEED FEDRIGONI.
Product Identity – Logo – Graphic charter – Label – Technical data sheets – Mailings – Business card – Letterhead – Pro Brochure

The \”qualities\” of champagne
TRADITION = hot foil printing Kurz 397 overprinted with PANTONE = size 75 CL : 70 mm x 70 mm- size 1/2 : 5,5 mm x 5,5 mm- size magnum : 90 mm x 90 mm
Demi SEC = hot foil printing Kurtz 398 overprinted with PANTONE = size 75 CL : 70 mm x 70 mm- size 1/2 : 5,5 mm x 5,5 mm- size magnum : 90 mm x 90 mm
GRANDE RESERVE = hot foil printing Kurz 334 overprinted with PANTONE = size 75 CL : 70 mm x 210 mm- size magnum : 90 mm x 270 mm
ROSE = hot foil printing Kurz 355 overprinted with PANTONE = size 75 CL : 70 mm x 70 mm- size 1/2 : 5,5 mm x 5,5 mm- size magnum : 90 mm x 90 mm