PencilBox 2Studio Sutherl&

These boxes of pencils were produced as a promotional piece for Boss Box. We designed a typeface and illustrations using pencil component shapes. This was used for the identity for PencilBox, the pencils, the insert and postcards. We created a series of different characters on each side of the box – all created from the basic pencil shapes of the shaft, hexagon, circle and shavings. The four characters are: Bubo the Owl, Ningyo a fish-like creature, Calaca a Mayan skeleton and Helios, the sunflower. We designed a modular typeface (from pencil shapes) for the box, the pencils, the insert and postcards. A limited edition, high-end, printed piece. We used print foils and coloured papers to give a mid-century feel to the look. In the current virtual world, we wanted to produce something tactile for the audience. Something to keep, that was both useful and playful.