AFTER MARKET – Seasonal Food PackELISAVA

An initiative that aims to connect young people with the local markets in Barcelona to familiarize them with their culture: local consumption, tradition, quality & sustainability. We’ll create events after the opening hours with night markets, live music and packs from fresh food, tips and recipes that make shopping easier. The graphic identity was created based on the typical fruit box as a symbol of the market that brings freshness and dynamism.

The SEASONAL GASTRONOMY PACK helps young people to keep the traditional ways of cooking and gathering together around a table. This packaging idea is reusable, resistant and reciclable by using the plastic box from the market itself. Using its grate to create an estructure where a paper can be holded. The paper has (1) the name of the box as a sign (2) recipes to create those dishes, tips and curiosities about the seasonal veggies and food waste (3) & the back has a full image that can be used as a poster and it’s related to the season.