Progetti in gara 2022
Sally Clarke - First Put on Your ApronPatrick Budge
I was commissioned to design a casebound cookery book for the London restaurateur & chef, Sally Clarke. The brief was to design a book that could appeal to novice cooks and young adults alike. Sally decided to self publish this, her third book, and wanted a designer who could work closely with her on this very personal project (initially aimed at her student son Samuel) and to gently guide her through the process, from initial concepts, advising on format, paper & finishes through to press passing with Sally. Although the book was 272 pages, the chosen format was quite small for a cookery book, making it a less intimidating experience for unskilled cooks. We looked at many different papers and chose Fedrigoni Arena Natural Bulk which had a lovely, warm and inviting feel. A slightly whiter stock was chosen for the covers, Fedrigoni Arena Rough Extra White, to give more impact on the shelf. The endpapers were in Fedrigoni Materica Verdigris, chosen for texture and colour.