Progetti in gara 2022 - Finalista
"B13" by Champagne BollingerPARTISAN DU SENS
B : The initial of the House
13 : The number of an exceptional year, marked by climatic conditions and a late harvest.
B13 : The name given to the latest exceptional Bollinger cuvée, 100% Pinot Noir, Vintage 2013.
The artistic direction was based on eco-responsibility, around the purity of the wine and the land, echoing the terroir approach and the sustainable practices of the house.
Inspired by the “B” of the house, the entire letter breaks down when the packaging is opened to reveal the 13. A very proprietary and pure two-step reading identity where the B of Bollinger and the vintage’s year become one.
This packaging is enhanced by the contrast of white and black, echoing the snow and frost so characteristic of 2013 and the Pinot Noir grape variety. The box thus offers a precise play of lines, subtly evoking the rows of vines and the chiseled profile of the wine. The play of texture also embodies the complementarity of the different notes of the vintage.