Wavy FriesMacstudio s.r.l.

The launch of a new potato chip – Wavy Fries – was one of the main activities of 2021 for LambWeston Italy, the national division of the American company.
Lamb Weston is probably the largest producers of frozen chips in the world and is constantly engaged in researching and testing new products.
For this special occasion we have designed and manufactured various coordinated materials: a Sample Box, a presentation box for a WIP (Wavy Innovative Partner) Card and a shopper that contained it. All materials are printed on Fedrigoni papers and in 1/2 spot colors by silkscreen printing (gold and white).
We have tried, through the use of these materials and in combination with simple but memorable paper converting, to transfer an image of exclusivity
and premiumness.