Victor Weiss business cardLetterpress Brasil

A company’s greatest asset is its brand, as it encompasses tangible and intangible aspects, such as its qualities, differentials, added values and positioning, among other important values that can be perceived by its target audience. Not by chance, it is a constant theme the experience that each brand proposes to its customers and the way they lead to the understanding of the essence and institutional identity, from its differential or uniqueness, in a world full of other brands in the same segment.
This was our meeting with Victor Weiss, designer and owner of the studio that bears his name, specialized in visual branding. The project developed was able to reflect not only the personality of the brand, but the concept of exclusivity, design and sophistication, in a process carried out with meticulous care, printed in letterpress with Fedrigoni papers.