Progetti in gara 2022
57° Skye - Earth & Sea GinHoop-la
57° Skye Earth + Sea Gin packaging is inspired by the Isle of Skye’s dramatic landscape, location and people.
We drew on the topography of the island to create the contoured blind emboss, nautical traditions for the typography and colour palette, and harsh coastal climate for the distressed foiling. The refraction of the reverse print through the liquid mirrors the effect of the surrounding waters.
People are drawn to the simplicity and clarity of the label. The striking accent colours differentiate between the variants in dimly lit environments such as bars. The intricate tamperproof neck label ensures that the accent colour remains prominently atop the bottle when the closure is removed.
By blind embossing and striking with mottled transparent foiling, we wanted people to feel a sense of tactile discovery as they interact with the bottle. At every turn, the label reveals another story much like the Isle of Skye itself.