Archivio vincitori 2022

Woven WhiskyFreytag Anderson

We were approached to challenge and disrupt the blended whisky space. We came up with the brand name ‘Woven’ as it communicates a sense of warmth and intimacy.

To further challenge perceptions we designed a bottle that looked very different from the expected. The frosted brown apothecary style glass is tactile, warm and covetable – it’s something you want to touch and hold. The single colour front label in Tintoretto is intentionally minimal, yet tactile and designed to create a sense of curiosity and anticipation.

Each product comes with a paper leaflet, designed to visualise the experience of the whisky, bound by weaving the two parts together, one part 90gsm Arena Rough and one part 250gsm Arena Smooth to create a seamless connection between the product and the brand touch points. They combine to hold a heavy, black insert in Sirio Colour Black in 290gsm which is foiled and hand written to each consumer.

Creative Communication
United Kingdom
Arena rough white 90gsm
Arena smooth white 250gsm
Sirio color black 290gsm