Progetti in gara 2025

Rebranding Gay OdinAntville

The new Gay Odin packs are the result of the complex rebranding process of what is arguably Naples’ best-loved chocolate factory. A 100-year history that required an in-depth study of the original design by the famous architect Angelo Trevisan and a careful analysis of its strengths to achieve a major historical restoration. Starting with the original illustrations and the first logo from the 1920s, we entirely digitised all the material and then redesigned and remodelled it, using the ancient engraving technique, with the aim of turning the past into a new beginning and keeping an extremely well-established heritage intact.

Categoria
Packaging
Paese
Italy
Papers
Fedrigoni Special Papers - Materica Limestone 250360
Fedrigoni Special Papers - Materica Cobalt 250360
Brand
Gay Odin
Designer
Antville
Printer/Converter
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