Progetti in gara 2022
ESPUELA - THE FAMILY OF DON JOSÉ CAMPOSADHINFLEX
A project that combines rustic style and elegance at the same time.
Licorec, is a company located in Lasso – Ecuador dedicated to the elaboration of fine liquors.
Within its product portfolio they have ESPUELA, a tequila that was launched in the market with the Silver reference and due to its great reception they decided to launch the Coffee and Gold versions.
Licorec wanted to transmit with its packaging something artisanal but refined at the same time; that gives the consumer the confidence of a product with high quality standards. Adhinflex found in the Ipanema paper from Fedrigoni brand, the perfect material for this application.
The printing process was a challenge because to achieve the elegant detail that the client was looking for, we decided to place 2 types of hot stamping on each label.
To complement the style of this label we worked embossing in certain areas to create that enhancement in defined details.