The Ultra Pop Craft BeerLevinsky

The entirely new visual identity and packaging design for Doppio Malto – a historical Italian craft beer factory with un ultra pop soul. A new bottle, a colour palette of shining labels, and a bespoke handwriting typography in a perfect balance between tradition and innovation.
The nine shades of shimmering labels – printed on a reflective paper – make the identity of each single beer shine, bringing new light to the historical factory. On the other hand the bottle’s old fashioned design and the marker-made signature of Doppio Malto’s brewmasters highlight the artisanal nature of a beer with an everything-but-traditional look.
Long story short, this is a project with many ingredients, where opposites attract, creating an amazing synergy between what it used to be and what it will be. That positive energy that makes the image of a historical beer factory vibe. A happy place where to create and drink a beer.